Good day!

Branden Chi — Art Director, New York City

Wild posting street advertisement for the Detention Watch Network ICE awareness campaign

Detention Watch Network

Art Direction | Copy Writing
2025

Each piece of media tells a story through the eyes of a victim of ICE. From a child being separated from their family, to an elderly man being beaten up. The visuals are made to invoke emotions of empathy to show the reality of the emotions these people are facing.

Details
Rage bait billboard mockup for Liquid Dove, a Liquid Death and Dove collaboration campaign

Liquid Dove

Art Direction | Copy Writing | Packaging
2025

Collaboration campaign with Liquid Death and Dove to bring edible Dove, and Liquid Death scented, Hygiene products to market to disrupt and disturb viewers.

Details
Cocktail napkin and martini at a restaurant table for the Emporio Armani Unforgettable Night fragrance campaign

Emporio Armani - Unforgettable Night

Art Direction | Copy Writing
2025

Everyone knows that First dates comes with nerves. A small boost of comfort can shift the whole night–Scent delivers that edge.

Details
Street-level billboard mockup for Lemaire's 92-million-ton textile waste sustainability campaign

Lemaire

Art Direction
2025

Fast fashion generates 92 million tons of textile waste every year. Lemaire confronts that reality head-on — using striking visuals to make the scale of the crisis impossible to ignore.

Details
Beach scene viewed through a Polaroid frame — Polaroid Frame the Moment guerrilla campaign

Polaroid - Frame the Moment

Art Direction | Copy Writing
2025

In a world where travel lives and dies in camera rolls, moments disappear as fast as they’re captured. Polaroid pushes back by making memories physical again.

Details

Photography: Personal

Digital & Film Photography
2021 - Present

A collection of my photography that makes me feel fulfilled as an artist and creator. Filled with works from my passion for cars to travels, this gallery is a peek into what makes me who I am

Details

BRANDEN CHI

Art Director
he/him

Hey! I'm Branden Chi, an Art Director based in New York by way of small-town Delaware. I got my start with video games and computers, which naturally segued into digital design and eventually advertising and art direction. I'm driven by that "damn, I wish I'd thought of that" feeling — and I'd love nothing more than to make something that inspires someone else to create. Outside of work, I'm usually cooking, playing guitar (badly), or starting a new hobby I probably won't finish.

Kean University
BFA Interactive Advertising
August, 2024 - Present
Adobe Photoshop Certification
Adobe Suite
Adobe Illustrator Certification
Adobe Suite
SOCIAL MEDIA INTERN
Mucca Design (New York, NY)
May, 2026 - September, 2026
CONTRACT PHOTOGRAPHER AND DESIGNER
Freelance
July, 2023 - Present
GRAPHIC DESIGN INTERN
Let's Brand Today
April, 2023 - August, 2023
MICHAEL GRAVES COLLEGE ASSOCIATION
E-Board Member
Kean University
August, 2024 - Present
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe After Effects
Davinci Resolve
Midjourney
Figma
Framer
Social Media Management
Photography
Cinematography
AI Prompting
Claude Code

Photography: Personal

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Portrait of Branden Chi, Art Director based in New York City
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BRANDEN CHI